Sri Shrinathji (Krishna in his 7-year-old Govardhan-uplifting form) — a swayambhu (self-manifest) carved bas-relief from black marble of Govardhan Hill; left hand raised (the Govardhan-uplifting mudra), right hand at the waist; worshipped as a living child (clothes changed 8 times daily); upadevathas: Navneetpriyaji (residing at Nathdwara); Vitthalnathji (the gruh of Govindji)
Swayambhu Bala-Krishna carved bas-relief in black marble; the Govardhan-uplifting form (centre of the Vishnu-Indra-pride-shaming narrative); the tradition of changing the deity's clothes 8 times daily
सम्प्रदाय: Pushti Marg (the Path of Divine Grace) — founded by Vallabhacharya (1479-1530/31; a Telugu Brahmin); his son Vitthalnathji (Gusainji) institutionalised the sampradaya and his 7 sons received the 7 principal Svarupas (Shrinathji to the eldest, Giridhar); administered under the Nathdwara Temple Act 1959 (Rajasthan); the Nathdwara Temple Board (corporate body); the Tilkayat Maharaj is the hereditary custodian/manager/trustee (NOT owner — per the 1959 Act); the current Tilkayat is Sri Indradamanji ('Rakeshji') Maharaj (single-source flag)